Who is impacted?
Understanding who is impacted and involved in a change initiative is critical in planning for a project’s success. A Stakeholder Analysis is a key tool in identifying groups or individuals who will be affected by change or influence a project’s outcome.
A Stakeholder Analysis captures key stakeholder information including how the change impacts them, their level of influence, and their current level of support. It also identifies motivations for each stakeholder and major issues or concerns impacting their support of the change initiative. The information captured is used to shape how to engage, communicate, and train individuals and stakeholder groups.
An Impact/Influence map, built from the Stakeholder Analysis, indicates how to manage various stakeholder groups. The map targets appropriate responses to various groups from monitoring to managing closely. A thorough understanding of stakeholders is foundational to any project’s success.
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